Sales and Marketing :
Four Tips for Superior Customer Service
by Ron Coxsom

Many sales professionals neglect customer service and thus fail to reap the repeat business that is so important to success. Some serve their potential customers faster and with a higher level of empathy and enthusiasm than they serve their existing clients. Others may offer service depending on their clients' celebrity status.

Steve Hanson, a top-performing sales consultant says, “Whether your clients are present customers or pending customers, your efforts shouldn't vary. When you are consistent, they will remember your efforts -- and return. Consistency breeds consistency.”

Use the following four tips to ensure you provide a superior customer experience for all your clients.
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